Uniastrum opts for change in corporate style, effective July 1, 2010
30 june 2010
The shift in visual identity mainly concerns colors and typeface solutions, office design standards, the launching of a new corporate website, and the inclusion in the Uniastrum logo of a design element uniting all companies under the Bank of Cyprus Group roof.
As of July Uniastrum Bank’s promotional materials will accord with the new corporate style. The changes are to be phased in first in Moscow, then in the regions. The rebranding operations are expected to be completed by year-end 2011.
In late 2008 Uniastrum became part of the Bank of Cyprus Group. By joining the Group, a financial institution with a proud history dating back over 110 years, Uniastrum can benefit from all he advantages that come from belonging to a solid international banking structure whose stability, flexibility and assets are a guarantee of continuing success going forward.
Over the next three years the Bank of Cyprus Group intends to boost Uniastrum’s share of the Russian market and improve profit margins by enhancing branch network operations and upsizing business volumes. Uniastrum’s task is to achieve its targets by optimizing working procedures, increasing bank automation, further centralizing management, expanding the product mix and upgrading the quality of services. Uniastrum Bank’s corporate style makeover is just one stage in the consolidation process, part of a program to fuse with the Bank of Cyprus Group.
“2010 will see Uniastrum continue to integrate with the Bank of Cyprus Group, providing us with ever greater opportunities to harness the Group’s well-honed, sophisticated banking knowhow,” says Uniastrum’s President Gagik Zakaryan. “Tapping into these resources, we are moving ahead with our goal to build a hi-tech bank, whose activities are consistent with the highest global standards and are geared toward providing a comprehensive range of high-quality services to our customers.”
As of July Uniastrum Bank’s promotional materials will accord with the new corporate style. The changes are to be phased in first in Moscow, then in the regions. The rebranding operations are expected to be completed by year-end 2011.
In late 2008 Uniastrum became part of the Bank of Cyprus Group. By joining the Group, a financial institution with a proud history dating back over 110 years, Uniastrum can benefit from all he advantages that come from belonging to a solid international banking structure whose stability, flexibility and assets are a guarantee of continuing success going forward.
Over the next three years the Bank of Cyprus Group intends to boost Uniastrum’s share of the Russian market and improve profit margins by enhancing branch network operations and upsizing business volumes. Uniastrum’s task is to achieve its targets by optimizing working procedures, increasing bank automation, further centralizing management, expanding the product mix and upgrading the quality of services. Uniastrum Bank’s corporate style makeover is just one stage in the consolidation process, part of a program to fuse with the Bank of Cyprus Group.
“2010 will see Uniastrum continue to integrate with the Bank of Cyprus Group, providing us with ever greater opportunities to harness the Group’s well-honed, sophisticated banking knowhow,” says Uniastrum’s President Gagik Zakaryan. “Tapping into these resources, we are moving ahead with our goal to build a hi-tech bank, whose activities are consistent with the highest global standards and are geared toward providing a comprehensive range of high-quality services to our customers.”